Case Study: Outdoor Automotive Emblem with 500-Hour Salt Spray Resistance

April 29, 2026

Used for exterior vehicle branding requiring corrosion resistance and stable outdoor performance

This case shows how Himgo supported a German automotive supplier in resolving corrosion and coating instability issues in outdoor vehicle emblems, achieving stable performance under salt exposure, UV conditions, and temperature variation.

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Project Overview

Industry: Automotive  
Location: Germany
Customer Type: Tier 2 automotive component supplier Product: Zinc Alloy 3D Metal Emblem
Application: SUV / Pickup tailgate badge Size: 85 × 28 mm
Thickness: 2.5 mm
Relief Height: 1.2 mm Mounting: Adhesive (3M VHB) Lead Time: ~6 weeks
MOQ Range: 100–500 pcs

Application Scenario

The emblem is installed on vehicle tailgates and exposed to continuous outdoor conditions.

Key environmental factors include:

  • Road salt exposure during winter
  • UV exposure under European climate
  • Temperature variation from -20°C to 60°C
  • Rain, humidity, and moisture cycles
  • High-pressure washing with detergents

This combination creates long-term corrosion risk and surface degradation challenges.


Customer Problem

The customer replaced their previous supplier after experiencing:

  • Corrosion appearing after 3–4 months
  • Black coating fading under UV exposure
  • Color inconsistency between batches
  • Adhesive detachment during winter

These issues affected both durability and brand appearance consistency.


Engineering Challenges

The project required resolving multiple linked issues:

  1. Preventing corrosion under salt exposure
  2. Maintaining coating stability under UV
  3. Controlling color consistency across batches
  4. Ensuring adhesive performance at low temperatures
  5. Avoiding die casting surface defects

Material & Process Decision

Material Selection: Zinc Alloy (Zamak)

Use when:

  • A true 3D emblem structure is required
  • Relief detail must remain consistent across production
  • Automotive exterior use requires dimensional stability

Zinc alloy enables stable die casting and consistent geometry.


Manufacturing Process: Die Casting

Use when:

  • Relief height above 0.5 mm is required
  • Structural consistency is needed across batches

The selected process achieved a 1.2 mm relief height with controlled tolerance.


Surface Treatment: Nickel Electroplating (10–15 μm)

Use when:

  • Corrosion resistance is required for outdoor environments
  • Surface durability must be improved

This layer supports resistance to salt exposure.


Black Area Treatment: UV-Resistant Coating

Use when:

  • Color stability must be maintained under UV exposure

Adhesive System: 3M VHB (0.8 mm)

Use when:

  • Mounting is required on painted surfaces
  • Adhesion must remain stable under temperature variation

Key Manufacturing Parameters

  • Relief Height: 1.2 mm
  • Dimensional Tolerance: ±0.15 mm
  • Electroplating Thickness: 10–15 μm
  • Adhesive Thickness: 0.8 mm
  • Salt Spray Resistance: 500 hours (ASTM B117)

Production capacity reference: 500,000+ pcs/month


Testing & Validation

Testing conducted to verify performance:

  • Salt spray testing (ASTM B117)
  • UV aging test
  • Coating adhesion test
  • Adhesive peel strength test
  • 100% visual inspection

ASTM B117 defines the testing environment for corrosion resistance comparison.


Results

The final solution achieved:

  • Passed 500-hour ASTM B117 salt spray test
  • Color variation controlled within ΔE < 1.5
  • Yield rate above 98.5%
  • Adhesion stable at -20°C conditions
  • No corrosion or detachment reported after 6 months field use

When to Use This Solution

Use this solution if:

  • The product is exposed to outdoor automotive conditions
  • Corrosion resistance under salt exposure is required
  • Batch color consistency is critical
  • Adhesive mounting must perform under temperature variation

Related Solutions

  • Custom Metal Emblems
  • Zinc Alloy Die Casting
  • Automotive Industry Applications

About the Author

Senior Process Engineer, Himgo

11 years in chemical etching, anodizing, and surface treatment for custom metal identification products.

Reviewed for technical accuracy by Himgo Engineering Team.

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