Overview

We provided a flexible solution for a US-based custom automotive emblems distributor, delivering multiple aluminum logo stickers to meet their frequent, low-volume, and fast-turnaround order requirements, establishing a stable, long-term partnership.

Client Background

The client is a US automotive aftermarket distributor specializing in wheel center caps, steering wheel trims, and other interior and exterior accessories. With a broad product range spanning numerous vehicle models, their orders tend to be small in quantity but frequent. As a well-recognized brand in the automotive customization market, the client values customization flexibility and rapid supply chain responsiveness.

Partnership Start & Sourcing Channel

We began cooperating in early 2022 after the client proactively reached out through Alibaba International, initiating inquiries that led to confirming the partnership after detailed discussions.

Challenges

• Diverse product portfolio: Need to produce dozens of different logo sticker designs for various vehicle models.

• Frequent orders with small quantities: Each order ranges from 100 to 300 pcs, demanding support for small-batch production.

• Short lead times: The client’s fast-growing business requires rapid turnaround from the supplier.

• Cost control: Managing low minimum order quantities (MOQs) and multiple SKUs while keeping costs competitive.

Our Solutions

• Existing mold library plus variable data printing technology: Leveraged ready molds combined with flexible variable printing techniques to rapidly fulfill small-batch customization of various custom automotive emblems, minimizing setup time.

• Dedicated customer service channel: Assigned dedicated account managers and support teams to prioritize scheduling and promptly respond to client requests.

• Standard size universal adhesive backing: Implemented a universal adhesive backing system to simplify processes, reduce MOQs and costs, and meet diverse small-batch needs.

• Stable production scheduling and logistics: Ensured on-time delivery and consistent supply chain performance to support the client’s ongoing operations.

Results

• Over 12 months, delivered 26 different logo sticker models totaling over 45,000 pieces.

• Maintained steady monthly order frequency with improved supply chain responsiveness.

• Established a trusted long-term partnership.

Client Feedback

“Your lead times are twice as fast as most manufacturers, and the small-batch customization fits our business perfectly. Your mature technology and attentive service make you a reliable partner we trust.”

Technical Specs (Example)

• Material: Premium aluminum alloy

• Size range: 0.8″–3.5″, customized per vehicle model

• Process: Laser engraving, screen printing, two-color spraying, and other surface treatments

• Adhesive: 3M standard industrial adhesive for complex installations